brand responsibility — adriane hershey

project: frame, explain, define, explore, and/or show the concept of Brand Responsibility.

our strategy: develop a checklist of questions that will help people evaluate their favorite brands for how they act responsibly; survey college students to see how their opinions differ on responsible brands; compare four different clothing brands to see the varying levels of success when implementing responsible practices.

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student spec work

team: taylor camarena, tim vandehey, adriane hershey