Diva Cup — adriane hershey

DIVA CUP REBRAND

The Ask: Build a campaign or platform that will encourage consumers to adopt more environmentally conscious behaviors in their daily lives.

The Insight: The disposal of traditional period products like tampons, pads, and liners creates massive amounts of environmental waste each year, but people care about how a product benefits them personally more than how it impacts the environment as a whole.

The Idea: Rebranding the most popular reusable menstrual cup, Diva Cup, and creating a national campaign to build brand awareness can position it as the new normal for period products and revolutionize the industry. By cultivating brand loyalty first and focusing on the ecological aspects second, Diva Cup can disrupt the feminine hygiene industry and begin to make a systemic difference.

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creative executions

website redesign

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STUDENT SPEC WORK / J460: GREEN BRAND STRATEGY

Strategy — me

Art Direction — Lindsey Epifano

Design — Brandon Reichelt