i'm equal parts creative and analytical, but i didn't know how to connect these two pieces of myself until i discovered strategy

my goal is to help brands become better, smarter, and more socially responsible. i'm constantly trying to do the same with my personal brand as well

i would love to hear about your meyers-briggs type (infj), your zodiac sign (virgo), what tv character you're most like (gina linetti), or your thoughts on Beyoncé (positive ones only)

and yes, i am (distantly) related to the inventor of Hershey's chocolate. but no, i unfortunately don't get any royalty money because of this